Weekly Feature



2018-10-11 / Business

Bailey Slipper Shop offers dance apparel, shoe fittings

by ANNA DEROSA
Amherst Associate Editor


Bailey Slipper Shop co-owners Beverly Fredericks, left, and Brittany Morton are pictured with general manager Dana Schoemann at the store’s main location, at 8210 Main St. 
Photo by Sarah McIlhatten Bailey Slipper Shop co-owners Beverly Fredericks, left, and Brittany Morton are pictured with general manager Dana Schoemann at the store’s main location, at 8210 Main St. Photo by Sarah McIlhatten Located on Bailey Avenue, Bailey Slipper Shop began as a family shoe store in 1929.

Shortly after, an area dance teacher inquired about the possibility of carrying some dance footwear, and a small dance section was added to the store, according to Bailey Slipper Shop’s website.

With locations now in Clarence, Orchard Park and Rochester, Bailey Slipper Shop has evolved into a full-service, multi-location specialty dance boutique.

The store’s main location stands in the Main-Transit Plaza at 8210 Main St., just east of Transit Road. It is open from 11 a.m. to 7 p.m. Monday through Friday and 9 a.m. to 5 p.m. on Saturdays.

At the store, individuals can peruse basic dance wear, including leotards, tutus, ballet slippers and tap shoes, among other items.

“I think that we’re definitely a speciality retail store. There’s not a lot of places in the area that offer the kind of products and service that we do. Not only do we offer the clothing and shoes for dance, but we also provide the service of fitting the child individually to make sure that they are properly fit,” said co-owner Brittany Morton.

Morton added that this is beneficial because sometimes it’s a guessing game when ordering items online.

The store offers apparel sizes ranging from toddler to women’s plus size in addition to men’s clothing and gymnastics apparel. Dance shoes are also available in sizes ranging from toddler to adult for all styles of dance, such as ballet, tap, jazz, hip-hop and ballroom.

For those interested in picking up a gift, there’s an array of items available for dance lovers, including dance bags, hair accessories and other items related to dance.

According to Morton, customers may visit the store to pick up items for a performance because they offer eyelashes and make-up kits for theater as well.

Morton is co-owner of the Bailey Slipper Shop along with her great-aunt Beverly Fredericks. The relatives both have backgrounds in dance, with Morton dancing from age 3 to 18 and Fredericks from age 21 to 45.

Not only do they share a dance background, but also the business has been a part of the family for many years. When Morton was a little girl, Fredericks remembers bringing her to work to help out and put things on shelves.

The co-owners’ experience adds value because they know how shoes are fit and know what is required by dance studios in the area.

“We have a better knowledge of how the shoe actually fits and works, so we can explain it to customers,” Fredericks said.

According to the store’s website, toe shoes require a precise match to the specific dancer’s needs and foot shape.

“We do personalized pointe shoe fittings,” Morton said, adding that individuals can call or schedule online to make an appointment. The fitting is free and is provided by skilled professional staff members.

Morton noted that Bailey Slipper Shop is one of the biggest dance retailers in the eastern area and offers a large selection of merchandise to choose from.

Next month, the store is holding a customer appreciation event from 9 a.m. to 5 p.m. Saturday, Nov. 3, at the Clarence location only.

There will be a store-wide sale with basket raffles and prizes. Refreshments will also be provided at the event.

Additionally, customers can take advantage of the store’s loyalty program, which is free to join. The program offers incentives for promotions or earning credit toward future purchases.

For more information, visit www.baileyslippershop.com or call 634-0314. The store also always puts their new fashion line on social media.

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