Weekly Feature



2018-08-09 / Business

Buffalo Bills, Rally form partnership for fan shuttle

The Buffalo Bills and Rally have teamed up to bring crowd-powered travel to Bills fans on game day, according to Pegula Sports and Entertainment.

Rally has become the official fan shuttle of the Buffalo Bills and will provide shared bus rides for fans from across Western New York to games and events at New Era Field, beginning with the Bills preseason opener on Thursday, Aug. 9, against the Carolina Panthers.

“Beginning this season, Bills’ fans will have another transportation option that will help simplify their enjoyment of the game day experience,” said Erica Muhleman, executive vice president of business development for Pegula Sports and Entertainment. “Rally will give our fans another way to enjoy New Era Field’s exciting tailgating atmosphere, along with the game action, along with a pre-arranged ride home. This service will be a great benefit to Bills’ fans this season and beyond.”

Rally’s crowdsourcing platform has enabled hundreds of thousands of fans to attend the top sports and music events in North America. To book a trip, fans use the Rally app or go to www.rally. co and select the event they wish to attend. From there, they are able to select from a number of pickup locations. Riders can book single rides or enough for a whole group. They can also request a new Rally Point pickup in their hometown, as trips are confirmed wherever there’s demand.

According to PSE, fans mingle and meet at their local Rally Point – oftentimes a restaurant or bar that’s sponsoring a happy hour for Bills’ fans – and are able to watch as the bus approaches in real time on the Rally app. Rally allows food and beverage onboard and stores fans’ tailgating gear in the undercarriage of the bus for safekeeping during the event.

“The Bills Backers were one of the first fan clubs to embrace Rally, and so we naturally found the Buffalo Bills to be a perfect partner to help us build the model for the whole NFL,” said Numaan Akram, founder and chief executive officer of Rally. “Rally believes that we can do more as a group than as individuals, whether it’s reinventing the future of bus transportation or getting somewhere as exciting as a Bills’ game.”

Once riders come aboard, they’ll be able to use all the amenities onboard: Wi-Fi, video screens, a restroom, bucket seats and storage. Rally buses typically arrive three hours before kickoff, so there’s plenty of time to tailgate in the bus lot, but riders can also request personalized schedules, PSE said.

Customizable and demand-driven routes will be available in U.S. and Canadian cities surrounding New Era Field, with discount pricing for early birds and season ticket members.

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