Weekly Feature



2017-11-09 / Business

Fearless Family Zone open for season at KeyBank Center

The Fearless Family Zone, presented by BlueCross BlueShield of Western New York, is now open at Key- Bank Center. The interactive area, located on the east side of the 100-level pavilion, will give fans an opportunity to engage in family-friendly fun and receive special collectable items throughout the season.

“The Sabres game presentation team worked extremely hard with our partners at BlueCross BlueShield to develop an interactive experience that will make our games extra special for young families,” said Erica Muhleman, Pegula Sports and Entertainment’s executive vice president of business development. “BlueCross BlueShield has done a tremendous job of creating a way for fans of all ages to further connect with their favorite hockey team and make Sabres games even more memorable at KeyBank Center.”

When fans reach the top of the escalators on the east side of the KeyBank Center pavilion, they will be greeted by a large video screen above The Fearless Family Zone’s interactive attractions. Fans will have the opportunity to create their own customized player card, which can be printed or shared digitally with family and friends. Young fans who want to test their athletic measurements should visit the Sabretooth Combine area to see how they stack up against Sabretooth in height, wingspan and vertical leap. The Fearless Family Zone will also feature special giveaway items for fans of all ages throughout the season.

“We value our partnership with the Sabres and have worked with them to create an enhanced fan experience,” said Julie R. Snyder, vice president of corporate relations at Blue- Cross BlueShield of Western New York. “The Fearless Family Zone will add to the excitement on the ice with fun and unique activities for fans of all ages. We are proud to be the Official Health Plan of the Sabres and look forward to the start of the season!”

BlueCross BlueShield of Western New York is a division of HealthNow New York Inc., an independent licensee the BlueCross BlueShield Association. Since 1936, Blue- Cross BlueShield has helped millions of people lead healthier lives. Blue- Cross BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community based, not-for-profit health plan, BlueCross BlueShield contributes significantly to organizations that strengthen and enrich the health of our community.

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